MENLO PARK, CA (April 17, 2013) – Today, image32 (https://www.image32.com) had its official launch, allowing doctors around the world to easily and securely share medical imaging studies.

The Problem

Medical imaging studies like CT scans and MRIs are often trapped in the ‘silos’ of imaging centers, hospitals, and clinics, requiring patients to physically move their imaging studies around using CDs. The lack of easy-to-use solutions to exchange medical images has led to a serious problem of unnecessary repeat imaging studies – 10-20% of studies in the U.S. may be unnecessary repeats. This costs billions of dollars each year in the U.S. and often causes patients to have additional exposure to harmful radiation.

A New Approach to Medical Image Sharing

The launch of image32 represents a new era in medical image sharing—doctors can now quickly share medical imaging studies with their colleagues anywhere in the world. image32’s patent-pending system automatically strips out protected health information (PHI), keeping only non-PHI study identifiers and the images themselves. This approach allows doctors to share studies to obtain curbside consultations and expedite patient transfers, all without having to worry about unintentionally revealing identifying patient information.

A Doctor and Patient-Centered Approach

“My co-founder Dr. Alex Flint originally wanted to find a web-based image sharing product that could be used for curbside consultations, patient transfers, and second opinions,” said Bob Pellican, co-founder and CEO of image32. “When he didn’t find any products out there that he could try, buy, and easily use, we decided to build image32. We are really proud of how accessible and easy-to-use image32 is, and we are looking forward to expanding our platform to let doctors and patients interact using shared medical imaging studies.”

“We built image32 to address an important need that doctors and patients have, the need to quickly and easily share medical imaging studies between different facilities,” said Dr. Alexander Flint, co-founder and Chief Medical Officer of image32. “We hope that by making communication of imaging studies as easy as possible, we will help improve patient care and help reduce unnecessary repeat imaging studies.”

Collaboration over Medical Images

“Our patent-pending technology also lets multiple doctors collaborate over a medical imaging study in real-time,” said Dr. Flint. “Many doctors can view a study at the same time, with each doctor looking at the original images loaded into their browser. The doctors then use interactive features like scrolling and window control plus synchronization of cursor position to have a more immediate exchange of information and a more fluid clinical conversation.”

Enterprise-Grade Software at Consumer Prices

Because image32 uses modern web standards and highly efficient cloud computing infrastructure, it is priced very aggressively, with individual doctors and small clinics in mind. Viewing accounts will always be free, and our entry-level account that lets a doctor upload up to 20 studies per month is priced at $20/month for an annual subscription.

About image32

image32 (https://www.image32.com/) is the world’s first doctor and patient-centered medical image sharing system. image32 allows individual doctors and groups to easily share medical imaging studies across hospital and clinic boundaries to facilitate curbside consultations and expedite patient transfers. image32 is designed in Menlo Park, California, by Interconnect Medical, Inc.


For more information, contact press@image32.com or visit https://www.image32.com/Company/Press.

image32_Compliation

Doctors on the front lines of practice understand the problems their patients face, and over the decades we have pioneered remarkable solutions to these problems: pacemakers, angiographic catheters, artificial joints, and thousands of other revolutionary medical devices.

Now it’s time to add medical software to the list.

Technology is supposed to make things easier. Faster. More efficient.

But I’ve seen the evolution of information technology in medicine first-hand, and I’m here to tell you that most of the time, it makes things harder, slower, and less efficient.

Doctors are tearing their hair out on a daily basis because they are using software that works the way engineers thought it should, based on a bunch of criteria arrived at by committee. Very little software design in the medical world is based on what doctors, nurses, or patients actually want.

Consider this: one of the simplest medication orders a doctor can write on paper is “acetaminophen 650 mg PO q6h PRN T>101°F.” Translated into English, this means “give the patient 650 mg of acetaminophen (Tylenol) by mouth every 6 hours as needed for fever.”

With really fast penmanship (decipherable only by nurses or pharmacists), this order can be written in approximately four seconds.

But when I first used an electronic ordering system in 2002, this is what I had to do to order Tylenol: log in, open the chart, find the medication section, then select each aspect of the order from about 20 different pulldown menus.

That’s right, twenty.

One pulldown menu was for the medication name, where you had to scroll through every single available medication in the formulary, listed alphabetically. Another menu was for the unit (“milligrams, “grams,” “mililiters,” “grains,” etc.). Another to deal with the “as needed” component. And so on.

It took at least ten times longer to electronically order Tylenol. Multiple that by the number of medications ordered in the course of a day, and you can imagine how frustrated physicians were, having to spend extra time in front of a computer instead of with patients.

In the intervening 10 years, medical software outside the hospital has evolved in incredible ways: a physician can now watch a video telecast of a lecture on their phone, or use a social network like Doximity to run a case by their peers. But most software running on computers in examining rooms or at the hospital bedside isn’t much better than that ordering system from 2002.

Doctors and nurses have to change their workflows to fit the software, and they spend countless extra hours navigating unnecessary steps on a computer screen. It makes us less efficient, it makes us slower, and it makes us pretty mad.

The good news is that as technology has begun to permeate so many aspects of our lives, doctors are starting to turn their frustration into innovation. Physicians are pioneering revolutionary advances in healthcare computing, just as they have in medical device design.

This next decade will be an incredible time for innovation in medical software, and every healthcare startup should be listening to passionate, pissed-off doctors, and designing with them in mind.

That’s what we’ve done at image32: created a talented, dedicated engineering and design team to translate doctors’ passion and frustration into software solutions.

Bob Pellican, Wencheng Li, and I are proud to announce image32: medical image-sharing software that has a relentless focus on what we all want: easier, faster, and more effective patient care.

Dr. Alexander Flint
Chief Medical Officer
www.image32.com